Tailor your CV to the job and the company
Think you can send the same resume to everyone? Think again. No two companies or jobs are alike, even in the same industry, so carefully read the job descriptions and research the companies. In so doing, you might discover the key words an employer is seeking (pay close attention to terms in the job description, like “Honesty”
After completing your research, rewrite your resume so that it’s relevant. For example, if you’re applying for a job in sales and you currently work as a waiter “hospitality service professional,” mention your ability to “provide one-to-one customer service.” Never assume that employers will immediately connect your experience and expertise to their job openings — you’re asking them to put effort into thinking about you when they’re obsessed with saving their own jobs. Be explicit.


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